Veteran Nigerian musician Baba Fryo has criticised the growing reliance on controversy and publicity stunts in the music industry, arguing that securing a genuine hit song has become increasingly difficult.
Speaking on a recent episode of the I Say What I Say podcast, the singer suggested that many contemporary artists deliberately spark online debates to boost streams and visibility. He pointed to the recent controversy involving Wizkid, who drew backlash after comparing himself to late Afrobeat legend Fela Anikulapo-Kuti.
According to Baba Fryo, the debate was not accidental but a calculated move to promote Wizkid’s collaborative EP “Real” with Asake.
“It takes a lot to get a mega hit now. Some artists even resort to stunts. You see the ‘Wizkid pass Fela’ conversation — all those things are deliberate,” he said.
He further explained that in the past, hit songs were largely driven by quality and organic public acceptance, requiring minimal promotion compared to today’s highly competitive landscape.
Baba Fryo also blamed key industry players — including DJs, music executives, and artists — for contributing to the challenge. He alleged that some stakeholders prioritise trends over talent, sometimes sidelining quality music in favour of viral appeal.
The veteran musician concluded by urging Nigerian artists and industry executives to refocus on producing authentic, high-quality music rather than chasing social media virality.