Afrocentric streaming platform Josplay has entered a strategic content partnership with Sony Music Entertainment, in a move set to significantly broaden global access to African music.
Under the agreement, a substantial portion of Sony Music’s catalogue will become available on Josplay. This includes recordings distributed via The Orchard, alongside the complete catalogues of Lusafrica and Africa Nostra—both acquired by Sony Music France and Sony Music Publishing France in 2025.
The Lusafrica and Africa Nostra collections together boast over 4,000 tracks spanning more than 30 years, showcasing a rich spectrum of African and Lusophone sounds. Featured artists include Cesária Évora, Bonga, Boubacar Traoré, and Lura, underscoring the depth and diversity of the continent’s musical heritage.
Josplay said the collaboration aligns with its mission to position African music as a dynamic global force rather than a niche “world music” category. The platform emphasized the role of music in preserving identity and fostering cultural connections across the African diaspora.
Commenting on the partnership, Chief Operating Officer George Ogala noted that the deal both strengthens Josplay’s catalogue and reinforces its founding vision.
“This partnership deepens the catalog available on Josplay while reinforcing why we built this platform in the first place. African music is not one thing—it is Juju and Gnawa, Morna and Amapiano, Afrohouse and Tishoumaren,” he said.
To celebrate the deal, Josplay also unveiled plans to expand access to its “Frames” feature, designed to personalize user listening experiences. The tool enables listeners to curate dynamic sessions around specific songs, albums, or artists, while discovering new music aligned with their cultural preferences and daily routines.
The company added that the partnership with Sony Music will not only enhance its content offering but also strengthen its ability to deliver culturally relevant experiences to a global audience, further elevating African music on the world stage.