Popular Nigerian disc jockey and music executive, Nonso Temisan Ajufo, professionally known as DJ Big N, has shared his thoughts on why Nigerian artists failed to secure a win at the 68th Annual Grammy Awards.
According to the DJ, the disappointing outcome was not a reflection of talent but rather a result of limited engagement with the American music ecosystem, including music seminars, industry events, and participation in the Recording Academy’s voting body.
DJ Big N made the remarks via a post on his X (formerly Twitter) page following the loss of Nigerian stars Davido, Burna Boy, Wizkid, Ayra Starr, and Omah Lay, who were all nominated in the Best African Music Performance category. The award ultimately went to South African singer Tyla.
He pointed to legendary Beninese singer Angelique Kidjo, a multiple Grammy winner, as a model for success, noting her consistent presence at U.S. music industry events and her active role as a Recording Academy voting member.
“It stings deeply that so many talented Nigerians were nominated but didn’t bring the Grammy home this time,” DJ Big N wrote. “But legends like Angelique Kidjo and Youssou N’Dour have shown us the power of being involved beyond just award night.”
He stressed that Kidjo’s regular participation in seminars and industry gatherings has helped her maintain visibility and influence within the global music space.
“If we want to change the game, we’ve got to do the same,” he added. “Let’s step up, join the Recording Academy voting body, and be part of the process all year long.”
DJ Big N further encouraged Nigerian music creatives and executives to turn their disappointment into action by becoming voting members of the Recording Academy, arguing that greater representation would help shape narratives and improve chances at future Grammy Awards.
“Yes, Nigerians are disappointed about the Grammy outcome, and I feel that too,” he said. “But let’s turn that energy into action. That’s how we shape the narrative from the inside and make our votes count.”
He concluded by expressing optimism for future ceremonies, urging the industry to be more proactive ahead of the next Grammy season.